leannemolloy.co.nz | Free Online SEO Audit for leannemolloy.co.nz

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.fayandwalter.co.nz/

Character length : 23

Title

Fay & Walter

Description

Fay & Walter is a graphic design studio based in Wellington, New Zealand. We specialise in visual identity and brand development, illustration, educational resources, book and document design, and promotional collateral.

Keywords (meta keywords)

Design, Graphic Design, Branding, Identity

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: http://www.fayandwalter.co.nz
title: Fay & Walter
description: Fay & Walter is a graphic design studio based in Wellington, New Zealand. We specialise in visual identity and brand development, illustration, educational resources, book and document design, and promotional collateral.
image: http://media.cargocollective.com/1/10/328268/headerimg/Logo.png

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://fayandwalter.co.nz/robots.txt

User-agent	Disallowed for the search engines
Googlebot	/_api/ /admin/
Google	/_api/ /admin/
Mediapartners-Google	/_api/ /admin/
bingbot	/_api/ /admin/
bing	/_api/ /admin/
msnbot	/_api/ /admin/
msn	/_api/ /admin/
Slurp	/_api/ /admin/
Yandex	/_api/ /admin/
Facebot	/_api/ /admin/
ia_archiver	/_api/ /admin/
Twitterbot	/_api/ /admin/
naver	/_api/ /admin/
NaverBot	/_api/ /admin/
Yeti	/_api/ /admin/
*	All subpages are denied to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Error! The character encoding setting is missing!

Language

We have found the language localisation: ”en”.

Title

Fay & Walter

Character length : 16

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

new12
illustration8
design7
zealand7
annual6
print6
tour5
huia5
edition5
limited5
business4
poster4
two4
creating4
worked4
screen4
ministry4
book4
report4
wellington3
squadron3
cover3
campaign3
brand3
cato3
magazine3
working3
partners3
powerco3
pack3
identity3
futures3
created3
information3
webstock3
designed3
produced3
artist3
asb3
artwork3
educational3
commissioned3
fly3
world3
create3
resources2
colouring2
day2
urbis2
launch2
auckland-based2
agency2
number2
employment2
icebreaker2
toronto2
limited-edition2
collaboration2
mini2
discussion2

Keyword matrix

word	title	descriptions	heading
new
illustration
design
zealand
annual
print

Two Word cloud

new zealand4
worked with3
screen print3
come back2
urbis design2
financial post2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 31 images on this web page.

Alternate attributes for the following 31 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

6.20

Flesch Reading Ease

60.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.40

Dale–Chall Readability

7.30

SMOG Index

9.10

Spache Readibility

5.00

Number of letters

4354

Number of words

899

Number of sentences

151

Average words per sentences

Number of syllables

1487

Syllables in words

1448

Average syllables in words

1.65

Number of words in first three syllables

158

Percentage of word / syllables

17.58

Words not in Dale-Chall easy-word list

401

Words not in Spache easy-word list

251

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.fayandwalter.co.nz/_jsapps/_libs/cargo.apicore.package.js?17.05.08&
http://www.fayandwalter.co.nz/apipackage?17.05.08&
http://www.fayandwalter.co.nz/javascript?17.05.08&1491674941
http://www.fayandwalter.co.nz/_jsapps/_libs/cargo_plugins/elementResizer.js

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.fayandwalter.co.nz/_jsapps/api/_css/global.css?17.05.08&

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 40 different links.
Internal links: 39
External links: 1

External links:

Link text (anchor)	Link strength
Cargo

Internal links:

Link text (anchor)	Link strength
DESIGN
ILLUSTRATION
LIMITED EDITION PRINTS
ABOUT US
http://www.fayandwalter.co.nz
Prev
Next
✕
Index
Webstock — Webstock 2017 conference identity The Webstock team asked us to produce an artwork for their 2017 conference, so we created two. The idea behind them was that...
Mātaki Mai ana Te Ao \| The whole world is watching — Educational resource pack We worked with Huia Publishing to design a Te Reo Māori educational resource that focuses on the events of the 1981 Springbok tour of New ...
Engineering Insight magazine — The Cacophany Project. The Cacophany Project is a way of recording birdsong levels in New Zealand’s bush, and transmitting the data to be analysed. By setting up c...
Toi Te Kupu — Te Reo student newspaper. We worked with Huia publishing to redesign the long-running Toi Te Kupu, a Māori-language magazine for teens. The newspaper was ...
Typo-illustration — “Information is not knowledge is not wisdom” Snippet of a quote said to be misattributed to Einstein, from a Frank Zappa song. Self-initiated piece.
Te Papa Press — The Fishes of New Zealand Poster. This poster was a nice challenge. Te Papa Press had whittled down a selection of 222 fishes (from over 1200!) from their 4-tome...
Te Rākau Theatre — The UnderTOW poster suite. In 2014, Te Rākau Theatre embarked on an ambitious four-part play series (quadrilogy?) about the arrival of foreigners to Māori shores. A...
Huia educational resources — Whakamīharo Mai & He Māia, He Toa, He Tangata Noa. We designed two learning resources produced by Huia Publishers for distribution to New Zealand schools. Both b...
Artist colouring book — Native Aotearoa. A limited-edition colouring book featuring the work of six New Zealand artists. Conceived and produced by artist Shane Hansen (cousin of Walter),...
Icebreaker — Summer 2015 T-Shirt concepts. “Look deep into nature and you will understand everything better” – Albert Einstein. In 2013 Icebreaker commissioned us to create ...
MINI & FLY — Urbis Design Day 2015.We worked with Fly for their collaboration with MINI for Urbis Design Day 2015. Fly’s theme was Design in Tension, and we produced a m...
Branding — Logo & identity design. Ministry of Business, Innovation & Employment (MBIE) – identity system created at the inception of the Ministry, while working in-house as S...
New Zealand Business Number — Discussion document.This was designed to clearly communicate the facts to generate informed discussion around the rollout of the New Zealand Business Number. ...
Lightbox — Launch event artwork. We worked with Auckland-based agency FLY to create a statement artwork to tie together their launch campaign of Lightbox, the New Zealand ...
Toronto Financial Post — Cover illustration. Commissioned by the Toronto Financial Post magazine, June 2014. The special FP500 issue features the top 500 business men and women in Canada,...
Kākā Squadron — Limited edition screen print. No matter how many times I see a Kākā screech past my window it never gets old. I get the same buzz I did as a kid watching the RNZAF S...
Ministry of Transport — Brand story illustration. Working for Cato Partners Wellington NZ creating a brand story illustration for the Ministry of Transport. Creative direction from ...
Tīeke Tour — Limited edition screen print. This is the final in my Wattlebird gig poster series, Tīeke Tour. Once unceremoniously ‘expatriated’ from New Zealand’s mainland and ex...
PowerCo — Annual Report Illustration 2013. Created for Cato Partners Wellington NZ, The Illustration was used on the cover of PowerCo’s 2013 Annual Report. Creative di...
Greenpeace — Rainbow Warrior 2013 tour posters. Greenpeace’s legendary Rainbow Warrior returned in an all-new form in 2013 for a national tour . Using the great graphic de...
World Vision NZ — Annual Reports 2012 & 2013. These folding brochure-style snapshot Annual Reports were the perfect format to highlight World Vision’s success stories over the year, ...
Matthew Couper — Exhibition catalogue. Las Vegas-based New Zealand artist Matthew Couper required a deluxe catalogue to accompany his epic Thirty-Three show, which documented his...
Kōkako Come Back — Limited edition screen print. It would be nice to think the Kōkako have made a Comeback, but having never seen or heard one, I’d just like them to Come Back. This ed...
ASB — Typographic illustrations. After the successful Creating Futures collaboration, Droga5 commissioned two more illustrations for phase two of the campaign. These ...
Dandini Comes Clean — Paintings of Rob McLeod. Robert McLeod asked the PAULNACHE Gallery and me to design his new book. Robert had designed his last book himself and while the end result ...
Department of Labour — Workplace information pack. The Big 6 outlines employment rights information in six key areas. The pack contains the information that employers and employees need...
PowerCo — Annual Report cover iIllustration 2012. Working with Cato Partners Wellington NZ, to create the 2012 Annual Report Illustration / limited-edition print for PowerCo,...
Kowhai Squadron — Low Visibility Editions. Here’s Part II of the Kowhai Squadron suite – the Low Visibility Editions. Taking cues from military fighter planes’ grey-on-grey paint jobs...
ASB Creating Futures — Brand manifesto illustration. Auckland-based agency Droga5 had an open brief to interpret the new manifesto for their ASB Bank Creating Futures campaign. Using a ...
The Huia Show — Limited edition screen print. I came across this quote while researching my earlier print Sing: “While we were looking at and admiring this little picture ...

Website security

173.203.204.123

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of leannemolloy.co.nz

Fay & Walter

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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Icons

Typos

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